Dive into the heart of community college marketing, where hosts Maya Demishkevich, Dan Baum, and Keith Paul illuminate the expansive role of marketing within community colleges. This episode of the Hidden Gem transcends traditional notions of marketing, revealing its significance far beyond promotion, to encompass a comprehensive approach to student engagement, institutional growth, and community impact. Through engaging discussions, Dan and Keith share their wealth of experience, offering profound insights into the strategic, operational, and visionary aspects of marketing that can redefine success for community colleges.
Dive into the heart of community college marketing, where hosts Maya Demishkevich, Dan Baum, and Keith Paul illuminate the expansive role of marketing within community colleges. This episode of the Hidden Gem transcends traditional notions of marketing, revealing its significance far beyond promotion, to encompass a comprehensive approach to student engagement, institutional growth, and community impact. Through engaging discussions, Dan and Keith share their wealth of experience, offering profound insights into the strategic, operational, and visionary aspects of marketing that can redefine success for community colleges.
Guest 1 Name: Dan Baum
Guest 1 Social:
LinkedIn
AACC podcast Redefine U
AACC’s ICF-accredited coaching program
Guest 1 Bio: Dan Baum serves as executive director of Strategic Communications at Anne Arundel Community College (AACC), a nationally recognized two-year college near Annapolis, Md. Dan leads an award-winning team of marketing communications professionals who have helped strengthen the college’s reputation by developing and delivering integrated marketing communications that support student engagement and success. He is a certified life coach and instructor in AACC’s ICF-accredited coaching program. He also hosts the AACC podcast, Redefine U, which focuses on stories of transformation from students, faculty and staff.
Guest 2 Name: Keith Paul
Guest 2 Social:
Linkedin
Website
Guest 2 Bio: Keith Paul joined Northern Essex Community College (NECC) as Chief Marketing Officer in 2022 after serving as Director of Marketing and Communications at Springfield Technical Community College (STCC). He considers marketing a “contact sport” and brings more than 25 years experience to NECC spanning both the public and private sectors.