The Hidden Gem

Ep. 16: How Waukesha County Tech Simplified Student Registration to Boost Enrollment

Episode Summary

In this episode of The Hidden Gem, host Maya Demishkevich speaks with Kaylan Gaines, Director of Recruitment and Engagement at Waukesha County Technical College, about the college's innovative approach to in-person registration events. Kaylan shares the story behind the creation of the "Admission Accomplished" event—a one-stop enrollment experience designed to simplify the registration process for students, streamline their journey, and ensure they receive the necessary support to start their college education confidently.

Episode Notes

In this episode of The Hidden Gem, host Maya Demishkevich speaks with Kaylan Gaines, Director of Recruitment and Engagement at Waukesha County Technical College, about the college's innovative approach to in-person registration events. Kaylan shares the story behind the creation of the "Admission Accomplished" event—a one-stop enrollment experience designed to simplify the registration process for students, streamline their journey, and ensure they receive the necessary support to start their college education confidently.

Key Takeaways:

• Addressing Challenges in Registration: Hear about how Waukesha County Technical College created a one-stop registration event to simplify the enrollment process and address common student challenges.
• Design and Execution of the Event: Learn how the event involves collaboration across departments, offering students comprehensive support from application to enrollment, all in one day.
• Significant Impact on Enrollment: Discover the impact of the "Admission Accomplished" event, which boosted attendance and now contributes to 25% of fall enrollments.
• Effective Marketing Strategies: Find out about the targeted marketing strategies—like email and text messaging—that successfully attract students to the event.
• Advice for Other Institutions: Get insights on how other colleges can streamline their registration process, reduce barriers, and create a more student-friendly experience.

Access the Admission Accomplished Checklist: https://drive.google.com/file/d/1v3Y-2ZXHyWXEh5ePFSuQS1_eQAvaidM6/view?usp=sharing

Guest Name: Kaylan Gaines, Director of Recruitment and Engagement, Waukesha County Technical College.

Guest Social: https://www.linkedin.com/in/kaylan-gaines/

Guest Bio: Kaylan Gaines is a higher education professional with a decade of experience specializing in admissions & student recruitment. He currently is the Director of Recruitment & Engagement at Waukesha County Technical College located in southeastern Wisconsin where he develops and implements the recruitment strategy of the college's Enrollment Services unit and oversees recruitment operations and initiatives.